direct energy innovation to innovation

The Direct Energy iTOi Tour Visits the Maryland Municipal League’s (MML) Annual Convention

After a successful California Tour, our lovely Big Orange Lady made her way to the East Coast and stopped in sunny Ocean City, Maryland, for the Maryland Municipal League’s (MML) Annual Convention. We greeted convention participants on their way in and out of the exhibit hall during the first two days of the convention, where business owners, local municipal leaders, councilmen, mayors and Maryland state leaders had a chance to tour the mobile exhibit to ask questions and learn more about how to bring our products and services to their respective hometowns.

Solar was a huge topic of conversation! We had several visitors sign up for residential solar quotes via iPad display in the exhibit. Director of Cross Referrals, Mark Manthy drove the Direct Energy Solar branded Prius from our DE Solar headquarters to park out front the mobile exhibit on Day 1. The Prius generated quite a bit of social conversation thanks to Colin Fitzsimmons, Josh Hensler and Lindsey Williams who were live tweeting from the event!

Direct Energy Community Solar’s Kito James and Brandon Hart made several business leads inside the exhibit hall at the Direct Energy Solar booth. Thanks in part to the Nest raffle, they collected a handful of contacts and will certainly be busy this month following up with many of Maryland’s mayors and councilmen met during the MML Convention.  We’ll report back business successes as a result of the MML Convention.

Here’s a breakdown of our mingling over the past week:

  • 1 MD State Senator (Senator Young)
  • 1 County Council
  • 8 Mayors
  • 35 appointed officials, commissioners and councilmembers

(*3 different elected officials asked DE Solar to give them quotes for their own homes)

On top of that, Direct Energy Solar collected:

  • 22 leads of local homeowners
  • 20 potential business partnerships outside of community programs

During the month of June, Big Orange made her way across the Golden State where our team was able to tour and meet with a wide range of stakeholders including DE’s technology partners and technically minded analysts, while at Siemens Smart Grid Roundtable, regulators and legislators at the state Capitol, renewable energy technicians and the Fresno community and Chamber of Commerce, who welcomed Direct Energy Solar to town, in addition to the citizens and employees of the city of Lancaster, who selected Direct Energy Business to be the electric service provider for a new Community Choice Aggregation (CCA) power program.


As an External Relations Specialist at Direct Energy, Alle Houstoun puts her public relations acumen to work by wrangling the media at tour stops for the Innovation to Inspiration mobile exhibit. She also oversees corporate events where we share how the future of smart home and smart business technology can help our customers make smarter energy decisions so they buy less of what we sell. When not on the road, Alle follows all things #energy, #tech, #cycling, and #wine.

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