Direct Energy’s Bright Brigade to Deliver Smiles to New York City Boroughs

Direct Energy is launching its first-ever Brighten Your Day campaign in some of the hardest hit Boroughs. Direct Energy’s Bright Brigade will be hitting the streets on Thursday, June 6th between the hours of 9:00 am and 3:00 pm in New York towns still in the process of rebuilding after last fall’s devastating Hurricane Sandy.

Cruising around in a branded vehicle while donning neon orange t-shirts, the Direct Energy Bright Brigade will be visiting the following communities: Breezy Point, Rockaway, Staten Island, Coney Island, Oceanside, Broad Channel, Hamilton Beach and Howard Beach performing random acts of kindness to unsuspecting residents to brighten their day. These random acts of kindness come in the form of gift cards, lunch on us, free gas, coffee, compact florescent light (CFL) bulbs, etc.

Recipients of these acts of kindness will be encouraged to visit the Brighten Your Day website at www.directenergyBYD.com and to share their positive experience via social media using the #DirectBrightens hashtag. Visitors can also sign up to win a $500 home improvement card.

The Bright Brigade will also be donating $3,000 in home improvement gift cards to the Rockaway and Breezy Point fire departments to assist their residents with rebuilding their homes.